Hofstede Theory An Asian Country Singapore â€Myassignmenthelp.Com

Question: Discuss About The Hofstede Theory An Asian Country Singapore? Answer: Introducation The cultural differences are depicted in Coca-Cola ad is very evident respect to different country. The Coca-Cola ad projected culture through its ad such as, when it comes to Chinese New Year the brand embraces it and projected a family gathering of a Chinese family. Accounting to Hofstede theory an Asian country like Singapore, who maintains a strong cultural link with the past and during festivals the people arrange a get together even if they are facing any challenge. This factor is clearly depicted in the advertisement. The Coca-Cola advertisement in Singapore regarding the construction workers is to minimize the Power of Distance or inequality regarding working class (Geert-hofstede.com 2017). The advertisement tried to impart a message that happiness is for everyone and everyone in the society is interdependent. In Singapore the Power of Distance is higher than other two countries hence, it is evident that class division is prevailing in the society. In terms of uncertainty av oidance Singapore much safer than other two countries as the society is very much family bound so if a threat comes the members of the family will stand against that challenge which is clearly depicted in the advertisement related to Chinese New Year. The Coca-Cola advertisement regarding health issues is based on the factor Indulgence. The pledge of reducing sugar intake to prohibit diabetes is controlling the desire to have sugar in the beverage. On the contrary, In America individualism is stressed through patriotic ad made by Coca-Cola saying I`m proud to be an American`. The Masculinity projected in Coca-Cola advertisements as the American culture is very much fond of super heroes. On the other side, in United Kingdom Indulgence factor is highlighted (Geert-hofstede.com 2017). Projecting London Eye a popular destination in London where people spend pleasure time, projecting Coca-Cola as Marketing drink also highlights the Indulgence (Geert-hofstede.com, 2017). In England, the C oca-cola advertisement focuses on delivering meaningful messages to every consumer as the culture nurtures the fact of individualism. References Management-hofstede.com. (2017).United States - Geert Hofstede. [online] Available at: https://geert-hofstede.com/united-states.html [Accessed 18 Sep. 2017]. Geert-hofstede.com. (2017).Singapore - Geert Hofstede. [online] Available at: https://geert-hofstede.com/singapore.html [Accessed 16 Sep. 2017]. Geert-hofstede.com. (2017).United Kingdom - Geert Hofstede. [online] Available at: https://geert-hofstede.com/united-kingdom.html [Accessed 16 Sep. 201